Cirque du Soleil and BMG Forge Groundbreaking Music Partnership

In a strategic move that promises to revolutionize the entertainment industry, the iconic Cirque du Soleil Entertainment Group has forged a new partnership with the music powerhouse BMG. This collaboration will see BMG take on the management of Cirque du Soleil's expansive music catalog, while the two entities explore a range of innovative, music-centric initiatives.

Unlocking the Boundless Potential of Cirque du Soleil's Musical Legacy

Expanding Cirque du Soleil's Musical Footprint

Under the terms of the agreement, BMG will now serve as the record label home for Cirque du Soleil's catalog of original scores, soundtracks, and future album releases. This strategic move will allow the entertainment group to leverage BMG's extensive industry expertise and global reach to amplify the reach and impact of its musical offerings. By tapping into BMG's robust distribution channels and marketing capabilities, Cirque du Soleil can expect to see its music catalog gain unprecedented exposure, captivating audiences worldwide.

Collaborative Songwriting and Publishing

In addition to the recorded music partnership, BMG will also serve as the music publishing home for Cirque du Soleil, administering the company's compositions and jointly creating new songs and releases. This collaborative approach will enable the two entities to harness their collective creative prowess, giving rise to a diverse array of musical offerings that seamlessly integrate with Cirque du Soleil's renowned theatrical productions.

Showcasing Cirque du Soleil's Musical Diversity

The first release under this new collaboration is the soundtrack to SONGBLAZERS, Cirque du Soleil's groundbreaking country music-centric theatrical production. Recorded at the prestigious Sound Emporium Studios in Nashville, Tennessee, and helmed by Grammy Award-winning producer Daniel Tashian, the album features the cast of the show alongside a host of renowned country music artists. This release serves as a testament to Cirque du Soleil's commitment to exploring diverse musical genres and expanding the boundaries of its artistic expression.

Cirque du Soleil STUDIO: A New Music Division

To spearhead this exciting new chapter, Cirque du Soleil has established a dedicated music division, Cirque du Soleil STUDIO. This specialized unit will be responsible for serving the company's existing fanbase while also attracting new audiences to the Cirque du Soleil brand through innovative music-related initiatives. By leveraging the power of music, Cirque du Soleil STUDIO aims to forge deeper connections with audiences and amplify the company's global impact.

Cirque du Soleil's Impressive Musical Legacy

Over the years, Cirque du Soleil has amassed an impressive catalog of music, with its productions' soundtracks and original scores resonating with audiences worldwide. The company's existing music catalog has already achieved remarkable success, boasting more than 250 million streams in the United States alone and over 500,000 album equivalents sold in the US market.

A Shared Vision for the Future of Entertainment

This strategic partnership between Cirque du Soleil and BMG is a testament to their shared vision for the future of the entertainment industry. By combining Cirque du Soleil's unparalleled creative prowess with BMG's music industry expertise, the two entities are poised to redefine the boundaries of what is possible in the realm of live entertainment and recorded music."Over the last few years, BMG has brought a fresh vision to the music business, and we look forward to partnering with BMG on a variety of music-related opportunities," expressed Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil Entertainment Group.Marian Wolf, SVP Music Publishing North America at BMG, echoed these sentiments, stating, "Cirque du Soleil is one of the most innovative and creative entertainment companies in the world. We are thrilled to be the new publishing and recorded music home for Cirque du Soleil and to collaborate on upcoming new releases. This will provide unparalleled opportunities for BMG's diverse roster of artists, songwriters, and catalogs. Together we aim to celebrate and elevate global culture by showcasing diverse music releases and transforming the way global audiences discover new music."As the curtain rises on this groundbreaking partnership, the entertainment world eagerly awaits the captivating musical experiences that Cirque du Soleil and BMG will bring to the global stage.