Cutting-Edge Technology Transforms Brantley Gilbert's Latest Music Video

Country music star Brantley Gilbert recently collaborated with Middle Tennessee State University (MTSU) to shoot his latest music video, "Over When We're Sober," featuring rising singer-songwriter Ashley Cooke. The video was filmed on the university's state-of-the-art extended reality (XR) stage, showcasing the cutting-edge audiovisual technology that is shaping the future of the entertainment industry.

Unlocking the Potential of XR Technology

Immersive Backdrops, Endless Possibilities

MTSU's XR stage is a testament to the university's commitment to providing its students with the latest advancements in film and video production. The stage features 403 square feet of high-resolution LED panels, allowing creators to transport their actors and artists into a variety of virtual worlds with the push of a button. This technology, known as extended reality (XR), enables the production of visually stunning content that seamlessly blends the real and the imagined.For Brantley Gilbert's music video, the XR stage provided a dynamic and ever-changing backdrop that complemented the song's emotive lyrics and the artists' performances. The video showcases a kaleidoscope of vibrant and captivating environments, all while keeping the focus on the musicians as they move through the virtual space.

Preparing the Next Generation of Creatives

The XR stage at MTSU is not just a tool for professional productions; it is also a crucial component of the university's educational mission. The College of Media and Entertainment, led by Dean Beverly Keel, is dedicated to equipping students with the skills and knowledge necessary to thrive in the ever-evolving world of media and entertainment.By providing access to this cutting-edge technology, MTSU is empowering the next generation of filmmakers, video producers, and creative professionals. Students have the opportunity to gain hands-on experience with XR technology, learning how to leverage its capabilities to bring their artistic visions to life.

A Collaborative Effort

The collaboration between Brantley Gilbert, Ashley Cooke, and MTSU's College of Media and Entertainment was a testament to the power of partnership and the shared vision of advancing the creative arts. Dean Keel, who has previously worked closely with Big Machine Record Label (Gilbert's label), recognized the immense potential of the university's XR stage and was eager to showcase its capabilities to the music industry.The successful completion of the music video project is a testament to the dedication and expertise of the MTSU faculty and staff, who worked tirelessly to ensure that the XR stage was ready to accommodate the needs of the artists and production team. This collaborative effort not only resulted in a visually stunning music video but also highlighted the university's commitment to providing its students with the tools and resources they need to thrive in their chosen fields.

A Glimpse into the Future

The use of XR technology in the production of Brantley Gilbert's music video is a glimpse into the future of the entertainment industry. As technology continues to evolve, the ability to create immersive and visually captivating content will become increasingly important for artists, filmmakers, and content creators alike.MTSU's XR stage represents a significant investment in the university's commitment to staying at the forefront of these technological advancements. By providing its students with access to this cutting-edge technology, the College of Media and Entertainment is ensuring that the next generation of creatives will be equipped with the skills and knowledge necessary to thrive in an ever-changing industry.As the entertainment landscape continues to evolve, the collaboration between Brantley Gilbert, Ashley Cooke, and MTSU's College of Media and Entertainment serves as a testament to the power of innovation and the transformative potential of technology in the creative arts.