Saucony Brings Comfort and Style to Paris Fashion Week

Saucony, the renowned athletic footwear brand, is set to make a bold statement at the upcoming Paris Fashion Week. In a unique collaboration with Parisian running store Distance and French media title Views, Saucony is unveiling its first-ever "Comfort Zone" activation, offering an immersive brand experience that promises to captivate both fashion enthusiasts and the general public alike.

Elevating the Intersection of Fashion and Function

Saucony's Comfort Zone: A Sanctuary for Fashion Week Attendees

From June 18-22, 2024, Saucony will take over the Fauna coffee shop in Paris, transforming it into a haven of comfort and relaxation. This activation will provide a respite for the busy Fashion Week attendees, allowing them to escape the hectic pace of the event and indulge in a curated food and beverage menu, as well as a photo booth to capture their experience.The Fauna coffee shop will be enveloped in a foam-centric design, with soft and inviting foam sofas adorning the interior. This immersive environment will showcase Saucony's PWRRUNPB technology, a proprietary cushioning material made from a blend of PEBA polymers, which promises unparalleled comfort and support.

Showcasing the Hurricane 24: Saucony's Most Comfortable Shoe Yet

The Comfort Zone activation will also serve as a platform to celebrate the upcoming launch of the Hurricane 24, one of Saucony's most comfortable and cushioned shoes to date. Attendees will have the opportunity to experience the shoe firsthand, with Saucony providing exclusive access and try-on opportunities."We are excited to be showing up in a big way at Paris Fashion Week this year," said Jason Faustino, Senior Global Product Manager at Saucony. "And we aren't just showing up in one expected way, we got creative and are bringing exclusive experiences and a variety of ways for the general public to touch, feel and try on the greatness and true comfort that all Saucony products bring – and what really sets us apart from our competitors."

Expanding the Comfort Zone: Saucony's Takeover at Distance

In addition to the Fauna coffee shop activation, Saucony will also be taking over the Parisian running store, Distance. This second location will feature themed furniture and further opportunities for attendees to experience the Hurricane 24 shoe. Saucony will also host a series of events, both inside and outside the store, including two community runs, further solidifying its commitment to bringing comfort and community together.

Inviting the Public to Discover Saucony's Comfort Zone

The Comfort Zone activation is not just for Fashion Week attendees; it is open to the general public as well. Visitors to both the Fauna coffee shop and the Distance running store will have the chance to immerse themselves in Saucony's foam-centric world, experience the brand's latest innovations, and discover the true meaning of comfort in the heart of Paris.Saucony's Comfort Zone promises to be a unique and unforgettable experience, blending the worlds of fashion, function, and community. As the brand continues to push the boundaries of comfort and style, this activation serves as a testament to its commitment to providing exceptional experiences for its customers, both on and off the runway.