Celebrating a Decade of Couture Creativity: The Her Universe Fashion Show at San Diego Comic-Con

The Her Universe Fashion Show, a beloved tradition at San Diego Comic-Con (SDCC), is set to return for its 10th anniversary celebration on Thursday, July 25, at 6 p.m. PT in the Harbor Ballroom of the Manchester Grand Hyatt Hotel. This iconic event, founded by Ashley Eckstein, known for her role as Ahsoka in "Star Wars," promises to be a dazzling showcase of geek couture fashion, electrifying performances, and unexpected delights.

Unleashing a Whirlwind of Fabulous Fan Fashion

A Decade of Couture Creativity

The Her Universe Fashion Show has become a highly anticipated event at SDCC, attracting fashion enthusiasts and pop culture devotees alike. What started as an "unlikely concept" has now blossomed into a sell-out spectacle that kicks off the entire convention weekend. Ashley Eckstein, the founder of Her Universe, expressed her disbelief at the show's remarkable growth, stating, "It's truly surreal that we're celebrating a decade of the Her Universe Fashion Show at San Diego Comic-Con."The event's enduring success can be attributed to the unwavering support of the Her Universe community and the incredible talent of the designers who have graced the runway over the years. Eckstein emphasized the importance of this collaborative effort, saying, "I am incredibly grateful to everyone who has made our fashion show one of the highlights of SDCC, especially our fans and the incredible community of designers."

A Collaboration with Mattel

This year's Her Universe Fashion Show will be presented by Mattel, a global leader in toy and family entertainment. As a lifelong fan of the brand, Eckstein expressed her excitement at the opportunity to "turn some of their iconic brands into fashion." The collaboration promises to infuse the event with a fresh creative vision, as the designers will have the chance to showcase their interpretations of beloved Mattel characters and franchises.

A Dynamic Duo on the Runway

The Her Universe Fashion Show will once again be hosted by Ashley Eckstein and Michael James Scott, a Broadway star renowned for his roles in "Aladdin," "The Book of Mormon," and "Something Rotten." The two have developed a dynamic on-stage chemistry, with Scott describing their partnership as "a dynamic duo, like Batman and Robin but with more sequins and sass."Last year's event was a resounding success, leaving Scott with an unforgettable memory of the "electric energy" that filled the room. As he prepares to return to the stage, he expressed his excitement, promising that this year's show will "unleash a whirlwind of the most fabulous fan fashion Comic-Con has ever seen!"

A Celebration of Innovative Designs

The Her Universe Fashion Show is a platform for 25 talented designers to showcase their unique geek couture creations. These designers have the opportunity to compete for the ultimate prize: the chance to design a special fashion collection with Her Universe. The winners will be chosen by both the audience and an expert panel of judges, including the 2023 Her Universe Fashion Show winning designers, industry professionals, and renowned creators.The diverse panel of judges reflects the event's commitment to celebrating a wide range of perspectives and talents within the fashion and pop culture communities. From the 2023 winning designers to the SVP of Hot Topic Merchandising and the creator of "Hazbin Hotel" and "Helluva Boss," the judging team promises to bring a wealth of expertise and diverse insights to the competition.

A Milestone Event for Fans and Fashionistas

As SDCC attendees eagerly anticipate this milestone event, the Her Universe Fashion Show promises to deliver an unforgettable night of fashion and fandom. The event's 10th anniversary celebration will undoubtedly be a testament to the enduring passion and creativity of the Her Universe community, as well as a testament to the power of fashion to bridge the gap between pop culture and high-end design.Whether you're a seasoned fashionista or a devoted fan, the Her Universe Fashion Show is an event not to be missed. As Ashley Eckstein aptly stated, "This year's show will be presented by Mattel, and as a lifelong fan, I'm excited to turn some of their iconic brands into fashion. We're having so much fun working with Mattel." With a dynamic hosting duo, a talented pool of designers, and the backing of a global entertainment powerhouse, the Her Universe Fashion Show is poised to deliver a truly remarkable and unforgettable experience for all who attend.