The Rise and Fall of Memphis' Beloved Food Truck: New Wing Order's Bittersweet Farewell

In a heartbreaking announcement, the award-winning Memphis food truck, New Wing Order, has announced the end of its operations. Owner and operator Jesse McDonald shared the news on Facebook, expressing his gratitude for the community's support and hinting at the possibility of a future comeback. The closure of this beloved establishment marks the end of an era, leaving a void in the city's vibrant food scene.

Savoring the Flavors of Memphis: The Legacy of New Wing Order

A Passion for Perfection: The Origins of New Wing Order

New Wing Order was born out of a group of hot wing enthusiasts who, in 2013, set out to create the perfect flavors for every palate. Countless hours in the test kitchen resulted in trophies on the competition circuit, including several Hot Wing Grand Championships and a slew of other awards. Fueled by their passion for exceptional wings, the team eventually decided to take their culinary expertise to the streets, launching the New Wing Order food truck in the fall of 2018.

Embracing the Community: New Wing Order's Meteoric Rise

The food truck quickly gained a loyal following, becoming a beloved fixture in the Memphis food scene. Guests were drawn to the award-winning chicken wings, which offered a diverse array of flavors and preparations, from jumbo party wings to boneless options tossed in a variety of sauces and seasonings. Beyond the classic wings, New Wing Order also delighted diners with unique creations like Hot Wing Nachos and vegan-friendly Avocado Tacos, showcasing the team's culinary versatility and innovation.

Expanding Horizons: The Brick-and-Mortar Venture

In June 2022, New Wing Order took a bold step forward, opening its first brick-and-mortar location inside the Ghost River Brewing Co. taproom on Beale Street. The new venture started strong, with the location enjoying robust sales in its first 15 months of operation. However, as the challenges of maintaining a business in the face of rising costs and unexpected expenses mounted, the team made the difficult decision to shift their focus back to the food truck.

Facing Adversity: The Tough Call to Shut Down

In his heartfelt Facebook post, owner Jesse McDonald expressed the struggles that led to the ultimate decision to close down the New Wing Order food truck. The rising costs and unexpected expenses of the past few years had taken a toll, and despite the strong start of the brick-and-mortar location, the team found themselves at a crossroads. With a heavy heart, McDonald announced the closure, acknowledging the immense pride he felt in what the team had built and the deep gratitude he held for the community that had embraced New Wing Order.

A Bittersweet Farewell: The Future of New Wing Order

While the closure of the New Wing Order food truck marks the end of an era, McDonald's message hinted at the possibility of a future comeback. In his post, he assured fans that they would still be able to enjoy his culinary creations, leaving the door open for a potential revival of the beloved brand. As the Memphis community mourns the loss of this award-winning establishment, they eagerly await the next chapter in the New Wing Order story, hopeful that the flavors they've come to cherish will one day grace the streets of the city once again.