Palmetto Sports Network: Bringing Live Sports and Entertainment to South Carolina

In a groundbreaking move, Gray Media's newest sports broadcast channel, Palmetto Sports & Entertainment, is set to launch in October 2024, bringing a wealth of live, local sports and entertainment programming to viewers across South Carolina. The network will be based out of Gray's WIS-TV in Columbia and will feature partnerships with various professional and collegiate teams, offering a comprehensive sports experience for the state's residents.

Elevating the Sports Viewing Experience in the Palmetto State

Expanding Reach and Accessibility

Palmetto Sports & Entertainment will be available on several South Carolina stations, including WPAM 18.1 and WIS 10.4 in Columbia, WHNS 21.2 in Greenville-Asheville-Spartanburg, WZCH 35.3 in Charleston, and WMBF 32.3 in Myrtle Beach. This strategic distribution will ensure that sports enthusiasts across the state can easily access the network's content, whether they reside in the Upstate, Midlands, or Lowcountry regions. By leveraging the power of over-the-air broadcasting, Palmetto Sports & Entertainment aims to provide free, high-quality sports coverage to a wide audience, fostering a deeper connection between communities and their local teams.

Diverse Sports Partnerships

At launch, Palmetto Sports & Entertainment will boast an impressive lineup of professional team partnerships, including the Charleston Battery, Charleston RiverDogs, Columbia Fireflies, Greenville Triumph, and Greenville Liberty. This diverse array of sports franchises will offer viewers a comprehensive sports experience, catering to a wide range of interests and preferences. Additionally, the network has forged an official media partnership with Clemson University through WHNS FOX Carolina, providing viewers with exclusive access to reimagined Clemson coaches' shows, specials, and unique content.

Enhancing the Fan Experience

Palmetto Sports & Entertainment's mission extends beyond simply broadcasting live games. The network aims to create new fans and deepen the connection between sports enthusiasts and their local teams. By offering a wide variety of entertainment programming, the channel will provide a well-rounded experience that goes beyond the action on the field. Viewers can expect to see engaging content, behind-the-scenes insights, and unique perspectives that bring them closer to the teams and athletes they love.

Fostering Community Engagement

At the heart of Palmetto Sports & Entertainment's vision is a deep appreciation for the power of sports to unite and connect communities. The network recognizes the vital role that local sports play in fostering a sense of pride and belonging among residents. By providing free, over-the-air access to live games and related content, Palmetto Sports & Entertainment aims to bring people together, creating shared experiences and strengthening the bonds within the Palmetto State.

Embracing Innovation and Adaptability

As the sports media landscape continues to evolve, Palmetto Sports & Entertainment is poised to stay ahead of the curve. The network's leadership team is committed to staying agile and responsive to the changing needs and preferences of their audience. By continuously exploring new programming opportunities, leveraging emerging technologies, and adapting to the ever-shifting demands of sports fans, Palmetto Sports & Entertainment is positioned to deliver a dynamic and engaging viewing experience that keeps pace with the rapidly evolving world of sports entertainment.